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Hiring engine
A Scalable Talent Engine for Your Entire Portfolio.
We provide a plug-and-play executive search playbook that delivers higher-quality candidates. These are leaders who bridge the gap between tactical execution and strategic scale at a cost that makes sense for the Lower Middle Market.
Built for lmm portcos
5-Star Rated Candidate Experience
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Hiring engine
A Scalable Talent Engine for Your Entire Portfolio.
We provide a plug-and-play executive search playbook that delivers higher-quality candidates. These are leaders who bridge the gap between tactical execution and strategic scale at a cost that makes sense for the Lower Middle Market.
Built for lmm portcos
5-Star Rated Candidate Experience
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THE 2026 REALITY
The "Exit Backlog" Has No Room for False Starts.
With hold periods hitting record highs (5.7+ years), the pressure to return capital is peaking. You don’t have 5 years to fix an asset anymore—you have 12-24 months to prep for exit.
The "DPI Drought" has changed the math. You can no longer rely on multiple arbitrage or cheap debt to hit your returns. You have to manufacture EBITDA growth from the inside out. In this environment, a failed executive hire isn't just a setback; it's an 18-month error that causes you to miss your exit window entirely.
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THE STRUCTURAL MISMATCH
The "Mega-Cap" Playbook is Broken for the Lower Middle Market.
To solve the Exit Backlog, you need execution speed. Yet, most firms are still paying a "Luxury Tax" to hire search firms built for Fortune 500 maintenance, not LMM growth.
In the Mega-Cap world, you pay premium fees for "Access" (Rolodex) because only a handful of people can run a multi-billion dollar company. But in the Lower Middle Market, paying for "Access" is a waste of capital. You aren't hiring a diplomat to manage a brand. You are hiring a builder to scale a platform.
Why the "Safe Bet" fails in the LMM:
The "Access" Hire: You get a resume with a famous logo. They look safe to the Board, but they freeze without a massive support team.
The Result: You burn 12 months watching a "Strategist" try to learn the business, only to fire them and start over.
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THE LMM PLAYBOOK
Import the "Target State" Playbook Directly Into Your Portfolio.
Stop guessing on talent. We de-risk execution by finding the leaders who have already built exactly what you are trying to build.
We don't search for "titles." We search for "Trajectory." We identify the high-performing #2s (Directors/VPs) currently operating inside larger platforms that match your "Target State."
Data Driven
The "Playbook" Import
These leaders have just lived the journey from where you are to where you need to go. They bring the systems, processes, and scars of scaling directly to your asset.
Data Driven
The "Playbook" Import
These leaders have just lived the journey from where you are to where you need to go. They bring the systems, processes, and scars of scaling directly to your asset.
Data Driven
The "Playbook" Import
These leaders have just lived the journey from where you are to where you need to go. They bring the systems, processes, and scars of scaling directly to your asset.
Hands On
Tactical & Strategic
They are the "Goldilocks" fit—senior enough to own the executive strategy (because they’ve seen "good" at scale), but still hands-on enough to execute the tactical build themselves.
Hands On
Tactical & Strategic
They are the "Goldilocks" fit—senior enough to own the executive strategy (because they’ve seen "good" at scale), but still hands-on enough to execute the tactical build themselves.
Hands On
Tactical & Strategic
They are the "Goldilocks" fit—senior enough to own the executive strategy (because they’ve seen "good" at scale), but still hands-on enough to execute the tactical build themselves.
Hands On
Speed as a Feature
We don't make you wait months for a shortlist. We bring you qualified, "Playbook-Ready" profiles within 7 days.
Hands On
Speed as a Feature
We don't make you wait months for a shortlist. We bring you qualified, "Playbook-Ready" profiles within 7 days.
Hands On
Speed as a Feature
We don't make you wait months for a shortlist. We bring you qualified, "Playbook-Ready" profiles within 7 days.
Future Focused
Right-Sized Economics
We strip out the "Brand Premium." You get institutional-grade talent at a fee structure engineered for the Lower Middle Market P&L.
Future Focused
Right-Sized Economics
We strip out the "Brand Premium." You get institutional-grade talent at a fee structure engineered for the Lower Middle Market P&L.
Future Focused
Right-Sized Economics
We strip out the "Brand Premium." You get institutional-grade talent at a fee structure engineered for the Lower Middle Market P&L.
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THE MECHANISM
The Execution Engine: Four Ways We Accelerate Your Exit.
/ 001
The "Target-State" Executive Search
We don't start from scratch with a blank whiteboard. We use AI-driven market mapping to instantly identify the entire universe of "Playbook Carriers"—leaders currently operating successfully in your specific target state. We automate the engagement of these passive candidates to deliver a fully vetted slate of "Step-Up Athletes" to your calendar in under 7 days.
AI-Driven Market Mapping
7-Day Sprint
Step-Up Athletes
C-Suite & VP
The "Target-State" Executive Search
/ 002
Objective Selection & Candidate Insights
Traditional hiring relies on formatted resumes and subjective "gut feelings." We rely on data. You receive interactive dossiers containing interview recording highlights and objective scoring against custom-built rubrics. We allow you to refactor the entire pipeline based on weighted attributes, making it easy to compare talent side-by-side and de-risk the final hiring decision.
Objective Scorecards
Candidate Insights
De-Risked Selection
Comparative Analytics
Objective Selection & Candidate Insights
/ 003
The Portolio Wide Talent Engine
Stop reinventing the recruitment wheel for every new asset. We provide a standardized, "copy-paste" search function across your entire holdco. By aggregating searches, we build a proprietary Talent Asset for your firm—allowing you to instantly recycle top-tier silver medalists and passive candidates across different portfolio companies.
Centralized Talent Hub
Cross-Portfolio Mobility
Rapid Redeployment
Standardized Playbook
The Portolio Wide Talent Engine
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On-Demand Tactical Capacity (RPO)
Sometimes the bottleneck isn't the C-Suite; it's the Engine Room. For high-volume or critical staff-level hires (Sales, Finance, Ops), we deploy flexible RPO sprints. We offer retained, contingent, or subscription models to rapidly inject tactical capacity exactly where your 100-Day Plan demands it, without the long-term commitment of traditional search.
On-Demand RPO
Tactical Hiring Sprints
Flexible Capacity Models
Critical Staff Roles
On-Demand Tactical Capacity (RPO)
/ 001
The "Target-State" Executive Search
We don't start from scratch with a blank whiteboard. We use AI-driven market mapping to instantly identify the entire universe of "Playbook Carriers"—leaders currently operating successfully in your specific target state. We automate the engagement of these passive candidates to deliver a fully vetted slate of "Step-Up Athletes" to your calendar in under 7 days.
AI-Driven Market Mapping
7-Day Sprint
Step-Up Athletes
C-Suite & VP
The "Target-State" Executive Search
/ 002
Objective Selection & Candidate Insights
Traditional hiring relies on formatted resumes and subjective "gut feelings." We rely on data. You receive interactive dossiers containing interview recording highlights and objective scoring against custom-built rubrics. We allow you to refactor the entire pipeline based on weighted attributes, making it easy to compare talent side-by-side and de-risk the final hiring decision.
Objective Scorecards
Candidate Insights
De-Risked Selection
Comparative Analytics
Objective Selection & Candidate Insights
/ 003
The Portolio Wide Talent Engine
Stop reinventing the recruitment wheel for every new asset. We provide a standardized, "copy-paste" search function across your entire holdco. By aggregating searches, we build a proprietary Talent Asset for your firm—allowing you to instantly recycle top-tier silver medalists and passive candidates across different portfolio companies.
Centralized Talent Hub
Cross-Portfolio Mobility
Rapid Redeployment
Standardized Playbook
The Portolio Wide Talent Engine
/ 004
On-Demand Tactical Capacity (RPO)
Sometimes the bottleneck isn't the C-Suite; it's the Engine Room. For high-volume or critical staff-level hires (Sales, Finance, Ops), we deploy flexible RPO sprints. We offer retained, contingent, or subscription models to rapidly inject tactical capacity exactly where your 100-Day Plan demands it, without the long-term commitment of traditional search.
On-Demand RPO
Tactical Hiring Sprints
Flexible Capacity Models
Critical Staff Roles
On-Demand Tactical Capacity (RPO)
/ 001
The "Target-State" Executive Search
We don't start from scratch with a blank whiteboard. We use AI-driven market mapping to instantly identify the entire universe of "Playbook Carriers"—leaders currently operating successfully in your specific target state. We automate the engagement of these passive candidates to deliver a fully vetted slate of "Step-Up Athletes" to your calendar in under 7 days.
AI-Driven Market Mapping
7-Day Sprint
Step-Up Athletes
C-Suite & VP
The "Target-State" Executive Search
/ 002
Objective Selection & Candidate Insights
Traditional hiring relies on formatted resumes and subjective "gut feelings." We rely on data. You receive interactive dossiers containing interview recording highlights and objective scoring against custom-built rubrics. We allow you to refactor the entire pipeline based on weighted attributes, making it easy to compare talent side-by-side and de-risk the final hiring decision.
Objective Scorecards
Candidate Insights
De-Risked Selection
Comparative Analytics
Objective Selection & Candidate Insights
/ 003
The Portolio Wide Talent Engine
Stop reinventing the recruitment wheel for every new asset. We provide a standardized, "copy-paste" search function across your entire holdco. By aggregating searches, we build a proprietary Talent Asset for your firm—allowing you to instantly recycle top-tier silver medalists and passive candidates across different portfolio companies.
Centralized Talent Hub
Cross-Portfolio Mobility
Rapid Redeployment
Standardized Playbook
The Portolio Wide Talent Engine
/ 004
On-Demand Tactical Capacity (RPO)
Sometimes the bottleneck isn't the C-Suite; it's the Engine Room. For high-volume or critical staff-level hires (Sales, Finance, Ops), we deploy flexible RPO sprints. We offer retained, contingent, or subscription models to rapidly inject tactical capacity exactly where your 100-Day Plan demands it, without the long-term commitment of traditional search.
On-Demand RPO
Tactical Hiring Sprints
Flexible Capacity Models
Critical Staff Roles
On-Demand Tactical Capacity (RPO)
/ 001
The "Target-State" Executive Search
We don't start from scratch with a blank whiteboard. We use AI-driven market mapping to instantly identify the entire universe of "Playbook Carriers"—leaders currently operating successfully in your specific target state. We automate the engagement of these passive candidates to deliver a fully vetted slate of "Step-Up Athletes" to your calendar in under 7 days.
AI-Driven Market Mapping
7-Day Sprint
Step-Up Athletes
C-Suite & VP
The "Target-State" Executive Search
/ 002
Objective Selection & Candidate Insights
Traditional hiring relies on formatted resumes and subjective "gut feelings." We rely on data. You receive interactive dossiers containing interview recording highlights and objective scoring against custom-built rubrics. We allow you to refactor the entire pipeline based on weighted attributes, making it easy to compare talent side-by-side and de-risk the final hiring decision.
Objective Scorecards
Candidate Insights
De-Risked Selection
Comparative Analytics
Objective Selection & Candidate Insights
/ 003
The Portolio Wide Talent Engine
Stop reinventing the recruitment wheel for every new asset. We provide a standardized, "copy-paste" search function across your entire holdco. By aggregating searches, we build a proprietary Talent Asset for your firm—allowing you to instantly recycle top-tier silver medalists and passive candidates across different portfolio companies.
Centralized Talent Hub
Cross-Portfolio Mobility
Rapid Redeployment
Standardized Playbook
The Portolio Wide Talent Engine
/ 004
On-Demand Tactical Capacity (RPO)
Sometimes the bottleneck isn't the C-Suite; it's the Engine Room. For high-volume or critical staff-level hires (Sales, Finance, Ops), we deploy flexible RPO sprints. We offer retained, contingent, or subscription models to rapidly inject tactical capacity exactly where your 100-Day Plan demands it, without the long-term commitment of traditional search.
On-Demand RPO
Tactical Hiring Sprints
Flexible Capacity Models
Critical Staff Roles
On-Demand Tactical Capacity (RPO)
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THE "ENGINE"
A Repeatable Playbook for Portfolio Growth
Stop reinventing the wheel for every search. We act as an extension of your Portfolio Operations team.
Whether you have a dedicated Talent function or rely on your Operating Partners to drive human capital, we offer consistency. We have productized the search process to be a plug-and-play solution across your portfolio.
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001
Objective Matching
Objective Matching
We use a rigorous, data-backed rubric to remove subjectivity. You see exactly why a candidate fits the role requirements.
We use a rigorous, data-backed rubric to remove subjectivity. You see exactly why a candidate fits the role requirements.
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002
Standardized Speed
Standardized Speed
Our sprints are timed to match your deal velocity and 100-Day Plans.
Our sprints are timed to match your deal velocity and 100-Day Plans.
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003
Better Economics
Better Economics
We deliver higher-caliber talent at a fee structure designed for the Lower Middle Market, not Mega-Cap budgets.
We deliver higher-caliber talent at a fee structure designed for the Lower Middle Market, not Mega-Cap budgets.
Better Candidates. Lower Risk. Smarter Economics.
THESIS VELOCITY
DATA-DRIVEN CERTAINTY
SCALABLE PLAYBOOK
Equip your portfolio companies with the leadership they need to scale.
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frequently asked questions
De-risking your talent decisions starts with clear answers.
What specific services do you offer?
We are a full-stack talent engine for growth platforms. Our core focus is Retained Executive Search for C-Suite and VP-level roles within Lower Middle Market PE portfolios and VC-backed companies.
Beyond executive search, we offer specialized tactical support:
On-Demand RPO: Flexible recruitment sprints for high-volume staff roles (Sales, Finance, Ops) during critical growth phases.
Specialized Clinical Recruiting: Dedicated sourcing for Physician Practice Management (PPM) and MSO platforms.
Technical Recruiting: Sourcing senior engineering and product talent for VC-backed SaaS.
How is your pricing structure different than traditional firms?
Traditional firms charge a "Luxury Tax" designed for Mega-Cap budgets. Our fee structure is engineered for the Lower Middle Market P&L. By utilizing AI-driven market mapping and removing bloated operational costs, we deliver institutional-grade talent at a significantly more efficient total cost than the "Big 5" firms. We do not rely on opaque administrative fees; our pricing is transparent and aligned with successful outcomes.
Who is the wrong fit for Urrly?
If you are a Fortune 500 company looking to hire a "figurehead" executive primarily for optics or brand prestige, we are not the right partner. There are large, traditional firms better suited for that mandate. We are built exclusively for Lower Middle Market PE firms, portfolio companies, and high-growth startups that need "builders"—leaders who must balance strategic vision with tactical execution.
What types of industries do you specialize in?
We specialize in messy, complex, and operationally intensive sectors where "generalist" recruiters fail. Our deepest concentration is in Healthcare Services (PPM, Value-Based Care), Regulated B2B SaaS, Insurance, and specialized Business Services. We thrive in environments with high regulatory hurdles and complex operational density.
What makes Urrly faster and better than a standard search firm?
We replaced the subjective "Rolodex" approach with an objective "Calibration Engine." While traditional firms spend weeks manually sourcing, our AI engine instantly maps the total addressable market of talent currently succeeding in your target state. This allows us to deliver a fully vetted slate of candidates in under 7 days. Furthermore, we provide deep data insights—including interview recording highlights and objective scorecarding—so you make hiring decisions based on evidence, not gut feeling.
How quickly can we launch a search?
We operate on sprints, not quarters. You can book a Talent Discovery session today. In that initial working session, we will define the tactical requirements and construct the objective rubric for the role. Our automated sourcing engine launches immediately following that call. You will begin reviewing calibrated profiles within the first week.
What specific services do you offer?
We are a full-stack talent engine for growth platforms. Our core focus is Retained Executive Search for C-Suite and VP-level roles within Lower Middle Market PE portfolios and VC-backed companies.
Beyond executive search, we offer specialized tactical support:
On-Demand RPO: Flexible recruitment sprints for high-volume staff roles (Sales, Finance, Ops) during critical growth phases.
Specialized Clinical Recruiting: Dedicated sourcing for Physician Practice Management (PPM) and MSO platforms.
Technical Recruiting: Sourcing senior engineering and product talent for VC-backed SaaS.
How is your pricing structure different than traditional firms?
Traditional firms charge a "Luxury Tax" designed for Mega-Cap budgets. Our fee structure is engineered for the Lower Middle Market P&L. By utilizing AI-driven market mapping and removing bloated operational costs, we deliver institutional-grade talent at a significantly more efficient total cost than the "Big 5" firms. We do not rely on opaque administrative fees; our pricing is transparent and aligned with successful outcomes.
Who is the wrong fit for Urrly?
If you are a Fortune 500 company looking to hire a "figurehead" executive primarily for optics or brand prestige, we are not the right partner. There are large, traditional firms better suited for that mandate. We are built exclusively for Lower Middle Market PE firms, portfolio companies, and high-growth startups that need "builders"—leaders who must balance strategic vision with tactical execution.
What types of industries do you specialize in?
We specialize in messy, complex, and operationally intensive sectors where "generalist" recruiters fail. Our deepest concentration is in Healthcare Services (PPM, Value-Based Care), Regulated B2B SaaS, Insurance, and specialized Business Services. We thrive in environments with high regulatory hurdles and complex operational density.
What makes Urrly faster and better than a standard search firm?
We replaced the subjective "Rolodex" approach with an objective "Calibration Engine." While traditional firms spend weeks manually sourcing, our AI engine instantly maps the total addressable market of talent currently succeeding in your target state. This allows us to deliver a fully vetted slate of candidates in under 7 days. Furthermore, we provide deep data insights—including interview recording highlights and objective scorecarding—so you make hiring decisions based on evidence, not gut feeling.
How quickly can we launch a search?
We operate on sprints, not quarters. You can book a Talent Discovery session today. In that initial working session, we will define the tactical requirements and construct the objective rubric for the role. Our automated sourcing engine launches immediately following that call. You will begin reviewing calibrated profiles within the first week.
What specific services do you offer?
We are a full-stack talent engine for growth platforms. Our core focus is Retained Executive Search for C-Suite and VP-level roles within Lower Middle Market PE portfolios and VC-backed companies.
Beyond executive search, we offer specialized tactical support:
On-Demand RPO: Flexible recruitment sprints for high-volume staff roles (Sales, Finance, Ops) during critical growth phases.
Specialized Clinical Recruiting: Dedicated sourcing for Physician Practice Management (PPM) and MSO platforms.
Technical Recruiting: Sourcing senior engineering and product talent for VC-backed SaaS.
How is your pricing structure different than traditional firms?
Traditional firms charge a "Luxury Tax" designed for Mega-Cap budgets. Our fee structure is engineered for the Lower Middle Market P&L. By utilizing AI-driven market mapping and removing bloated operational costs, we deliver institutional-grade talent at a significantly more efficient total cost than the "Big 5" firms. We do not rely on opaque administrative fees; our pricing is transparent and aligned with successful outcomes.
Who is the wrong fit for Urrly?
If you are a Fortune 500 company looking to hire a "figurehead" executive primarily for optics or brand prestige, we are not the right partner. There are large, traditional firms better suited for that mandate. We are built exclusively for Lower Middle Market PE firms, portfolio companies, and high-growth startups that need "builders"—leaders who must balance strategic vision with tactical execution.
What types of industries do you specialize in?
We specialize in messy, complex, and operationally intensive sectors where "generalist" recruiters fail. Our deepest concentration is in Healthcare Services (PPM, Value-Based Care), Regulated B2B SaaS, Insurance, and specialized Business Services. We thrive in environments with high regulatory hurdles and complex operational density.
What makes Urrly faster and better than a standard search firm?
We replaced the subjective "Rolodex" approach with an objective "Calibration Engine." While traditional firms spend weeks manually sourcing, our AI engine instantly maps the total addressable market of talent currently succeeding in your target state. This allows us to deliver a fully vetted slate of candidates in under 7 days. Furthermore, we provide deep data insights—including interview recording highlights and objective scorecarding—so you make hiring decisions based on evidence, not gut feeling.
How quickly can we launch a search?
We operate on sprints, not quarters. You can book a Talent Discovery session today. In that initial working session, we will define the tactical requirements and construct the objective rubric for the role. Our automated sourcing engine launches immediately following that call. You will begin reviewing calibrated profiles within the first week.
Secure the Leadership Your Thesis Demands.
The cost of a bad hire is a missed exit window. Share your search criteria below, and we will launch a market mapping sprint within 24 hours.